Design Strategist & Futurist

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FOR

S LVING PROBLEMS

CREATING

IMPACT

AND

I'm an experienced trans-disciplinary designer or as I like to call it,

A PROFESSIONAL PROBLEM SOLVER!

My design practice is guided by curiosity, grounded in practicality, and fueled by empathy and my passion lies in designing not only products but also comprehensive systems, services and experiences that enhance lives.

I strongly believe that design has the power to change for good hence I not only bring my professional and corporate expertise but also couple it up with real life and cultural learnings through my travels. This unique perspective has brought me a profound understanding of how different people work, think and live as well as enabled me to create the most impactful solutions, tailored to the people and planets needs.

Know More!

Creating, building and innovating for communities, the planet and for a positive future.

Social Innovation involves developing and implementing new ideas, strategies, and initiatives that address social challenges and create positive change in society. By focusing on human-centred design, collaboration, and sustainability, we can help organisations drive impactful solutions that enhance social well-being, promote equity, and empower communities to thrive in a rapidly changing world.

Service design is a holistic and stakeholder-centric approach to creating, improving, and delivering services. In simple terms, it's about making services work better for the people who use them. It goes beyond just the front-end experience and looks at the entire service process, including the behind-the-scenes operations, interactions with customers, and touchpoints throughout the customer journey. A service is much more than what meets the eye. While an app must be the physical touchpoint, there is a whole system at the back-end to make sure the service runs smoothly.

Product Design is where we physically execute all those great ideas we've worked on! While service design looks at the entire process of a service, product design will just focus on one touchpoint- the tangible one. This is generally an app, website or anything in a physical capacity. If you need to build digital solutions for your brand/company then this is for you! We'll be building an end-to-end platform, product, app or any other tangible solutions using proficient design tools built to serve your stakeholders.

User Experience (UX) involves creating seamless, intuitive, and satisfying interactions between users and products or services. By employing research, design, and testing methodologies, we can help organisations enhance usability, accessibility, and overall user satisfaction, ensuring that products not only meet user needs but also provide a meaningful and engaging experience. It goes beyond just the visual aesthetics and includes factors like usability, accessibility, ease of navigation, and the emotional response elicited from the user.

Design research is the beginning of your problem-solving and solution-building. It incorporates creating a research brief, frameworks and methodologies to determine your stakeholders' challenges, behaviours, needs and opportunities. You explore, expand and understand what challenge are you trying to address. This research continues throughout all four stages of the Design Process: Discover, Define, Develop, Deliver. It includes generating insights, gathering feedback and adapting it through exploration, innovation and development of your solution.

A lot of times, the challenge you are trying to address isn't the challenge that needs to be addressed.

Complex challenges are socio-technical, systemic problems that have multi-level stakeholders and ecosystems. To try to address them, we need to identify the different elements within a system, understand how they interact and discern patterns of behavior or influence. Problem-scoping untangles these complicated challenges where various factors are interdependent, enabling stakeholders to see the bigger picture and make more informed decisions. Using methods and methodologies like Transition Design, Systems Mapping and Stakeholder Analysis, you come up with a Research Question that truly looks at addressing a particular part of the system and understanding what the real challenge is.

Co-Design and Participatory Design are collaborative methodologies that engage stakeholders, beneficiaries and end-users in the design process. By facilitating inclusive workshops and utilising participatory interaction and design techniques, co-design is a way of creating with the stakeholders from the early on, so that their input can serve the community you are designing for. This ensures that diverse perspectives are integrated, resulting in innovative, people+/planet-centered and sustainable solutions that address complex socio-ecological challenges.

i can help you with

RESEARCH

Strategic Foresight involves systematic exploration of potential futures to inform decision-making and strategic planning. By analysing trends, uncertainties, and emerging issues, I can help organisations anticipate change, develop resilient strategies, and innovate proactively, ensuring they are well-prepared to navigate complex and dynamic environments.

Futures Thinking, on the other hand, is a strategic process used to envision and prepare for potential future scenarios. It’s about exploring what could happen. Futures Thinking involves methods like scenario planning, trend analysis, and horizon scanning. The goal is to foster a forward-looking mindset, helping organizations or individuals to be more resilient and adaptable by considering a range of possible futures, rather than predicting a single outcome.

Futures Innovation focuses on creating forward-thinking solutions that address emerging challenges and opportunities. By leveraging strategic foresight, speculative design, and participatory methods, I can help organisations envision and prototype transformative futures, enabling them to innovate and develop adaptive, sustainable strategies, products and services that are resilient in the face of uncertainty and change.

The one where you understand how multi-layered complex systems run, engage and interact with each other.

Systems Dynamics and Stakeholder Management involve understanding and addressing the complex interactions within systems and effectively engaging diverse stakeholders. By utilising systems thinking and dynamic modeling, I can identify leverage points and optimise system and organisational performances. Through strategic stakeholder engagement, we can ensure collaborative decision-making, align interests and foster sustainable, inclusive outcomes.

ENVISIONING

INNOVATION

Design management is the process of overseeing and coordinating design-related activities within an organisation to achieve strategic business objectives. It involves integrating design thinking, creativity, and problem-solving skills into the organisation's overall management and decision-making processes.

Let's say you have the launch of your product coming up and you need someone to execute not only the launch but also the functionality of the product. Enter the Design Manager. They align the product with business goals, lead cross-cultural design, communications, and marketing teams, allocate resources, manage risks, optimize the product, and ensure a seamless launch experience.

As a seasoned wordsmith with a genuine passion for the design industry, I offer my skills as a design journalist to shed light on both your brand's endeavours and the fascinating landscape of design as a whole.

From spotlighting the latest products and noteworthy events to exploring the prevailing trends and innovative solutions within the industry, writing about design education, sustainability and industry news, I can curate and write compelling stories that resonate with audiences and contribute to the wider discourse on design.